These two studies investigated the impact of beverage acceptability on voluntary fluid intake during exercise and the subsequent impact of exerciseon the perception and liking of beverages. In Experiment 1, 49 triathletes and runners first tasted an array of 10 commercially available flavors of a 6% carbohydrate-electrolyte drink (CE) and water (W) to determine the most-acceptable flavor (M) and least-acceptable flavor (L) for each subject. Subjects were subsequently given M, L, or W ad libitum during 180 min of exercise. Drink acceptability was again measured after 90 and 180 min ofexercise. Drink intake was measured at 15-min intervals. Intake of M was significantly greater than L and W throughout the first 75 min and significantly greater than W throughout the entire exercise period. In Experiment 2, subjects were given M+W, or L+W, in a two-bottle procedure. Voluntary intake of M and L exceeded W by 318% and 233%, respectively. An unexpected finding was a strong interaction between drink acceptability and exercise state. The acceptability of L increased substantially from sedentary to exercise conditions. These data demonstrated that the flavored, sweetened beverages used in this study, substantially increased voluntary fluid intake over W.